Jesse Dicker has been an avid fisherman all his life, so he has used a whole lot of lures in his quest to land the massive one.
Nevertheless, sustaining a big provide of lures could be difficult.
“I used to spend some huge cash in fishing gear and fishing lures,” stated Dicker of Lincoln. “And having a son that loses two, three, 4 lures each time you go fishing, I simply obtained to interested by designing my very own lures.”
Dicker was joking about his son Bryce, who just lately turned 14 and has carried on the household fishing custom.
“My household is extraordinarily outdoorsy and really old skool,” stated Dicker, the operator of Dream Chaser Lures, which launched in 2020. “My father handed it on to me and now I’m passing it on to my son and simply preserve it going, technology by technology.”
Designing and crafting fishing lures was solely a pastime initially for Dicker, who began out making trout spoons. As of late, although, it’s grown right into a enterprise that he hopes will probably be full-time sometime.
“Now I’m doing jerk baits and flatfish and bass poppers and striper poppers and finally I’m seeking to cowl the entire board,” he stated.
With the productive striped bass fishing over the last two summers, these top-water lures have grow to be more and more widespread amongst anglers.
Most significantly, after he discovered that he was catching extra fish along with his personal lures than with these he had purchased in shops, he discovered different anglers wished them, too.
Co-workers and buddies began asking about shopping for a few of his lures and phrase of mouth created sufficient curiosity that Dicker noticed some potential and started making extra.
“Subsequent factor I do know, I made a Fb web page for the lures and I’m taking orders,” he stated.
Dicker stated the onset of the COVID-19 pandemic doubtless had a optimistic impression on the timing of his enterprise.
“That’s when all people had all that point off and was getting all that free authorities cash, so all people was out fishing,” he stated with fun.
Thus was born Dicker’s dream of finally turning his lure making operation right into a full-time gig. He hasn’t given up his common job but, however the momentum of the enterprise continues to construct every year.
“I actually was nervous and skeptical and, I’m not gonna lie, somewhat scared entering into it,” Dicker stated. “After which after a few years it took proper off and I’m in a dozen shops across the state of Maine.”
When fishing season wanes within the fall, Dicker transitions into one other outdoors-related enterprise. He additionally sells Nature’s Pure Moonshine, a deer urine product used as an attractant by hunters.
That is his seventh 12 months accumulating and promoting that product, which is used on mock scrapes to herald deer.
“It’s one hundred pc pure wild Maine deer pee. That’s why it really works so good,” Dicker stated.
As soon as winter units in, Dicker turns his focus again to fishing and begins re-stocking his provide of lures in order that he can have sufficient lures available. Along with his model now a extra well-known commodity, anglers begin calling within the spring to seize their favorites.
He admits it has been difficult convincing some sporting items shops and deal with outlets to comply with promote Dream Chaser Lures. Nevertheless, Dicker stated once they begin to promote persistently, managers are desirous to order extra.
In a single case, the success of the lures led to Dicker getting his personal show.
He has lengthy since misplaced rely of what number of completely different kinds, colours and patterns of lures he provides. A few of them are much like tried-and-true lures, whereas many are his unique creations.
Dicker stated making profitable lures comes all the way down to an vital consideration.
“If you wish to catch fish, you must suppose just like the fish and once you suppose just like the fish and also you’re catching fish, you’re catching folks,” he stated.
His brother B.J., who owns Vinyl Vacation spot in Lincoln, makes all the emblem decals, stickers and packaging decals for Dream Chaser Lures.
Dicker hopes to launch a web site for the lures someday subsequent spring to extend the visibility of the corporate and hopefully increase gross sales additional.
However the success of Dream Chaser Lures has come at a little bit of value, Dicker stated. Balancing the lure and deer urine operations with a full-time job and Bryce’s college actions, he doesn’t have practically as a lot time to go fishing.
“Now if I can get out as soon as every week, I’m fortunate,” he stated, noting that if he can obtain his dream of creating lures for a residing, it’s going to have been definitely worth the sacrifice.