There have been new donation buckets and QR codes to assist the Save Maine Lobstermen marketing campaign among the many acquainted white tents sheltering lobster servers and distributors throughout the Maine Lobster Pageant in Rockland Wednesday.
For the primary time in its 76 years, the Maine Lobster Pageant partnered with the Maine Lobstermen’s Affiliation and Maine Lobstermen’s Neighborhood Alliance to advertise a constructive picture of the flagship employees.
The Maine Lobster Pageant was created in 1947 to supply monetary assist to lobstermen through the summer season, based on the pageant’s web site. The partnership with the Save Maine Lobstermen marketing campaign is an extension of this goal, based on Shannon Kinney, director of media and advertising and marketing for the pageant.
Scott Herrick, a lobsterman from Owls Head and a pageant volunteer, mentioned he hopes the partnership will deliver gentle to the Maine lobstermen’s conservation efforts.
In 2021, the Nationwide Marine Fisheries Service launched new tips on lobster lure gear in efforts to cut back risks to proper whales. The Maine Lobstermen’s Affiliation sued the federal authorities underneath the argument that the rules are unachievable and a risk to the business, and that lobstering already has minimal danger to proper whales, based on the Save Maine Lobstermen web site.
In June, the U.S. District Court docket of Appeals within the D.C. Circuit dominated in favor of the Maine Lobstermen’s Affiliation and made the Nationwide Marine Fisheries Service amend its plans to guard proper whales.
“I believe it’s actually essential that we get a very good gentle shone on our business,” Herrick mentioned. “We get loads of unhealthy press, so far as proper whales go, environmental kind stuff. We’re very into conservation. We’re stewards of the ocean — we have now been for generations and generations.”
Other than the donation buckets and QR code indicators for donating to Save Maine Lobstermen, the pageant is promoting Save Maine Lobstermen T-shirts with their very own merchandise.
The pageant is internet hosting an occasion on Thursday with speeches by individuals from the Maine Lobstermen’s Affiliation, Maine Lobstermen’s Neighborhood Alliance, democratic U.S. Rep. Chellie Pingree and the Rockland mayor, Kinney mentioned.
And that is solely the start, Kinney mentioned. The pageant is seeking to associate with the Save Maine Lobstermen marketing campaign in future years.
“We’ve already obtained the placemats for subsequent yr,” Kinney mentioned.
Jules Walkup is a Report for America corps member. Extra assist for this reporting is offered by BDN readers.