After success of ‘Barbie,’ Ken is getting extra love than he has in years

NEW YORK — On and off the massive display screen, it’s Barbie’s world and Ken is simply dwelling in it.

As mirrored in Greta Gerwig’s blockbuster film that tackles the legacy Mattel’s well-known doll, Barbie has all the time been extra in style than Ken. For each Ken doll bought at this time, there’s typically eight to 10 Barbies bought, in accordance with Jim Silver, a toy business knowledgeable and CEO of evaluation web site of TTPM.

It’s unclear if Warner Bros’ “Barbie,” which was additionally co-produced by Mattel, will improve Ken manufacturing and gross sales. However Silver famous that the film “gave Ken extra consideration than Ken has obtained” in a long time.